1. nysci:

    If you use social media, you have probably seen the new mini-film from Chipotle entitled ‘The Scarecrow’. If not, you should watch it now above. 

    ‘The Scarecrow’ – which is actually a commercial for Chipotle’s new agribusiness-fighting iPhone game – is a haunting commentary on the state of our agricultural system and it accurately depicts the troubles stemming from our dumbed-down corporate fast food machine. The mini-film references animal cruelty, secretive practices, misleading advertising (“all natural”) and more. Since Chipotle is, at its most basic level, a fast food corporation, it is refreshing to see them using their popularity to raise awareness and advocate for more sustainable and ethical food. 

    Do they have a constant supply of pasture-fed organic meat that is humanely slaughtered? Are all of the veggies and beans in your burrito purchased from a local farmer? Not even close. But for a fast food chain like Chipotle to be conscious of their impacts (Chipotle is also aiming to be the first GMO-free chain in the US) and be working towards changing their practices is huge. The video has also started an important conversation across the country, educating Chipotle fans and critics alike. 

    While a quick glance at Chipotle’s ingredients statement shows plenty of room for improvement – and a burrito at Chipotle can easily amount to 1,000 calories and half of the recommended daily sodium intake – I think we can all get on board with the hope of feeling better about our food, especially when it’s coming from a fast food company.

    Everyone needs ta reveling this.

    10 months ago  /  54 notes  /  Source: nysci

    1. socialnnentertainment reblogged this from nysci
    2. fictionanon reblogged this from jhunbunz
    3. skitch91 reblogged this from nysci
    4. sugrkiss reblogged this from nysci
    5. retinalrecord reblogged this from nysci
    6. jhunbunz reblogged this from nysci
    7. wabbitmon reblogged this from nysci
    8. museums-etc reblogged this from nysci
    9. brendansgma reblogged this from nysci
    10. unicoward reblogged this from killerqueenyouare
    11. communismontoast reblogged this from nysci
    12. geo907 reblogged this from nysci and added:
      Love the concept
    13. allisonkayclark reblogged this from nysci
    14. diaryofanimpossiblegirl reblogged this from nysci
    15. shiorisenpie reblogged this from idodirtythingstocows
    16. killerqueenyouare reblogged this from nysci
    17. idodirtythingstocows reblogged this from nysci and added:
      Everyone needs ta reveling this.